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Katrinarc Posted 15 years ago
Vocabulary

Print (adjective)

Hello, I'm having trouble to understand what "print" is in this context, and what the author conveys when he mentions "monetary driver". Can you help me? Thanks!!

The triple bottom line strategy made popular by a grand coalition of environmentalists, politicians and business leaders and simplified with the slogan “People. Profit. Planet. ” , proposes that tackling our social, ecological and energy problems will create a massive stimulus for business and jobs. While this formula gives print primacy to the economic signals of the market , it largely ignores the independent, monetary driver of energy reserves, currency values and interest rates.
  

Top answer

In the social sciences, 'print primacy' refers to the 'fact' that those who control the presses control the information/knowledge that is shared. In this context, 'print primacy' is referring to the fact that the primary items being printed/talked about/noted are in regards to the economic signals of the market while everything else is deemed 'less worthy of print'. A 'monetary driver' is something that 'propels money' in a favorable fashion by creating investment and revenue.

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1 Answers
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In the social sciences, 'print primacy' refers to the 'fact' that those who control the presses control the information/knowledge that is shared.

In this context, 'print primacy' is referring to the fact that the primary items being printed/talked about/noted are in regards to the economic signals of the market while everything else is deemed 'less worthy of print'. A 'monetary driver' is