Need Your Valuable Suggestions-Motivation Letter for MA Programme in Marketing

Dear sir or madam

I have just completed my personal statement, or motivationa letter for applying for a Ma Programme in Marketing at a university in UK. I am anxious about it as the high admission requirements by the school. Could you please check it for me, please?

Yours faithfully,
maggiewong (MS.)





Dir sir or madam

Having a flair for Marketing, I wish to apply for a MA programme in Marketing after completing my BA programme in International Business. Academically, I have always been a very determined and studious individual, hence why I knew that a degree at your university would be the definite next step. The many brilliant representatives of the business community around the world have strengthened that resolve.

Marketing is everywhere as there are always needs to satisfy, exchange to expedite, changing circumstances to monitor and decisions to make. Learning marketing enhances my awareness as a consumer, helps company to generate profits and have a greater sense of well-being, influences the economic growth, and thus helps to improve the quality of our life.

My family has been in business for many years. My curious about Marketing was initialed by an illuminating experience of being asked by my parents to define marketing. A variety of words as “advertising”, “selling”, “hype”, “conning people”, “targeting”, and “packaging” came through my head. In reality, marketing encompasses many more activities than I realize and depends on a wealth of formal concepts, processes and models not implied by sound bites just listed. From that moment on, a determination to discover the true meaning of marketing has been leading my academic way towards business.

To prepare myself better for this objective, in 2001 after my graduation from high school, I went to Vaasa Polytechnic University in Finland, with my twelve years basic knowledge and life experience in China, to gain my BA Degree in International Business. I began to consider the ethical demands by the business environment and society; I learned the methodology for seeking and specializing information for writing essays and conducting researches; I was aware of diverse languages and cultures; I was able to perceive the formation of computers, Microsoft software, and networks; I got familiar with laws and regulations regarding business aspects; I was able to record, measure, and report any financial performance of a firm; I had a view of the structure, characteristics and development of national and international economics; I comprehended the method of realizing a functioning business idea by utilizing marketing elements and management skills; and I went through basic concepts on hotel and restaurant business as optional studies.

Relied on wide range of knowledge on business, I was brought into the world of marketing on the theoretical basis through heavy readings on 5Ps of marketing-products, place, promotion, pricing and people; persistent project works and cooperation on the mix of marketing elements and marketing environment; intensive discussions on marketing strategies and marketing planning of companies; further researches on cultural differences, competitions, as well as consumer needs; and my thoroughly analytical final thesis on Consumer Behavior.

In 2004, I worked as an intern for a medical device importing company BAOTE Medical Equipment Co., Ltd CHINA in the Marketing Department. My duties included gathering the information from customers’ feedback about the products, analyzing how it is going on in the market, informing the foreign manufacturers of the result, as well as conducting a marketing research paper for the company. Due to various customer personalities and freight forwarding, I learned to cooperate with different personal connections and governmental issues. Furthermore I was able to learn organizational skills by handling unexpended events and challenges.

Overcoming countless difficulties, precious benefits are derived from my previous experience of oversea study. Cutting fingers by accident during cooking, calling the accommodation company when locked out of my room, complaining about the heating, providing assistance to catch thieves, getting along with demanding teachers, taking part in a tough camping tour-Every piece of memory reflects my abilities to understand and adapt to new environments and cultures. Mastering English, Spanish and Finnish enable effective communications with others in my career. I realize the way to sufficiently plan my studies and spare times after four years part time job as a waitress. The interests on reading and traveling reveal my enthusiasm of observations and good perception.

Obviously, as an undergraduate student in business, I have done well. However, motivations from early days and theoretical cognitions on Marketing can not satisfy my thirst for further researches in this field. I consider myself to be well suited to apply for a MA programme at your university and moreover put the theories into practice as a qualified employee for a company. I will understand the latest theories of Marketing combined with strong real world experience that will allow me to develop interesting and significant topics for further study and channel my professional skills into providing unique business solutions.

Thank you very much for your time and considering my request. I am looking forward to your reply.

Yours faithfully,

Wang Mengjie (Ms.)