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0 Religare was launched in Jan 07, been a new entrant it was struggling for a brand visibility in the highly cluttered financial services sector. NAC Advertising was assigned with the task to make Religare a visible and vibrant brand in the marketplace. NAC launched the Religare campaign on the Budget day in 2007. Every retailer, investor waits for the Budget day to make fresh financial / investment decisions. Hence, launch of Religare campaign on the Budget day was an excellent strategic move. The campaign was launched with multiple innovative activities with a leading business channel to grab the maximum eye balls. The post campaign results, the brand registered in the mind of the target audience successfully with the high brand recall. The campaign created top of the mind awareness for Regilare brand. 0-