"...faith in human nature..."

1i00 02i00Broadcasting still dominates, but 00downloads00 are growing fast, helped by online systems, such as Apple's itunes. Now commercial radio companies are hoping 00to take a share00 by enabling listeners to download music as they hear it 00on the air00. Simon Cole, of UBC media group, which has developed the 'clic' system, claims most music fans are happy to pay, if it is made easy:02br
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01i00COLE: It's absolutely nothing new that some people will try 00to rip off00 music and they'll do that however you do it, whether you produce it on CDs or digital files. But if you offer 00the vast majority of00 people the chance to get music at a fair price in a way that's easy and efficient, they'll do it that way.02i02br
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00If that faith in human nature is confirmed, the income from downloads 00is set to00 grow even faster. (BBC News)02br
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00What faith in human nature is the reporter referring to here?02br
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00Thanks02br
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00PBF0-