dean kim Customers has have been exposed to a wide range of direct marketing activities by various companies in recent days times . Marketing managers are always seeking greater returns from their investment , looking for higher response rates from those activities but while minimiz e ing the number of contacts / and thereby costs. What needs to be answered The question is: which of those customers are most likely to respond to these direct marketing activities?
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dean kim Customershashave been exposed to a wide range of direct marketing activities by various companies in recentdaystimes. Marketing managers are always seeking greater returns from their investment, looking for higher response ratesfrom those activities butwhile minimizeing the numbe