Jack Nowicki Posted 15 years ago
Vocabulary
Apostrophe before or after the ® symbol
Hi everyone
I'm checking a piece of technical writing that has: "AJAX COATINGS®’ products offer a range of
high-performance, heat-resistant coatings developed specifically to meet these challenges."
I think that the phrase could be adjectival, but their corporate dept. uses the apostrophe for other brands that do not carry a symbol so I will need to retain it.
I could change it to "AJAX COATINGS® offer a range of high-performance, heat-resistant coatings products developed specifically to meet these challenges."
But just for future reference, could I check whether the apostrophe should go before or after the ® symbol?
Many thanks
I'm checking a piece of technical writing that has: "AJAX COATINGS®’ products offer a range of
high-performance, heat-resistant coatings developed specifically to meet these challenges."
I think that the phrase could be adjectival, but their corporate dept. uses the apostrophe for other brands that do not carry a symbol so I will need to retain it.
I could change it to "AJAX COATINGS® offer a range of high-performance, heat-resistant coatings products developed specifically to meet these challenges."
But just for future reference, could I check whether the apostrophe should go before or after the ® symbol?
Many thanks
Top answer
Hi Jack. The apostrophe must come after the registered trademark symbol, but it does look cluttered. You do not need it at all; you can use the noun as an adjective: AJAX COATINGS® products offer ....
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Hi Jack.
The apostrophe must come after the registered trademark symbol, but it does look cluttered. You do not need it at all; you can use the noun as an adjective: AJAX COATINGS® products offer.... Or use the option you suggested yourself: AJAX COATINGS® offer(s)....
The apostrophe must come after the registered trademark symbol, but it does look cluttered. You do not need it at all; you can use the noun as an adjective: AJAX COATINGS® products offer.... Or use the option you suggested yourself: AJAX COATINGS® offer(s)....
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I face this problem periodically in my writing as well and without fail, I re-write so that you don't need the possessive form.
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