{"id":18497,"date":"2019-07-16T18:05:23","date_gmt":"2019-07-16T18:05:23","guid":{"rendered":"https:\/\/www.englishforums.com\/news\/?p=18497"},"modified":"2019-07-16T18:05:23","modified_gmt":"2019-07-16T18:05:23","slug":"pearson-online-access-to-textbooks","status":"publish","type":"post","link":"https:\/\/www.englishforward.com\/news\/pearson-online-access-to-textbooks\/","title":{"rendered":"Pearson to offer innovative subscription-based online platform for access to textbooks"},"content":{"rendered":"<p><a href=\"https:\/\/www.pearson.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Pearson<\/span><\/a><span style=\"font-weight: 400\">, one of the best-established British publishers, has announced a shift in its business model, which will <strong>focus on online publications and subscription revenue.\u00a0<\/strong><\/span><br \/>\n<span style=\"font-weight: 400\">This company has had a very successful run on the international market, specializing in textbooks for US higher education institutions. According to <strong>John Fallon, CEO of Pearson, the company is going to work towards increasing both product value and revenue by focusing on online textbooks.<\/strong> The implementation of this plan is going to start in the United States.<\/span><br \/>\n<span style=\"font-weight: 400\">Users will have to subscribe to a platform, in many ways similar to Netflix, to gain access to the electronic version of textbooks and publications. <strong>The benefit for customers is that all electronic books will be updated as necessary, to include advancements in the academic field,<\/strong> while traditional paper editions will be updated less frequently.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Pearson on-demand textbooks<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Pearson\u2019s decision to completely <strong>shift towards digital publications is not only going to boost the company revenue but also provide access to many more potential customers.<\/strong> The company\u2019s market research has revealed that online platforms and marketplaces, like Amazon, form the majority of their competition.<\/span><br \/>\n<span style=\"font-weight: 400\">The customer-base changes with different generations, and children born at the beginning of the century are now going to university. <strong>This current generation is looking for online versions of publications, rather than scanned versions of print textbooks.\u00a0<\/strong><\/span><br \/>\n<span style=\"font-weight: 400\">Another important factor is the on-demand and global access to Pearson publications. This new business model will make research and <\/span><a href=\"https:\/\/www.englishforums.com\/news\/saudi-arabia-online-education-funding\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">online higher education<\/span><\/a><span style=\"font-weight: 400\"> courses more achievable, as up-to-date academic literature will be available on-demand.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400\">Pearson is a world-famous publishing house, which has taken a serious interest in academic literature in recent years.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pearson, one of the best-established British publishers, has announced a shift in its business model, which will focus on online publications and subscription revenue.\u00a0 This company has had a very successful run on the international market, specializing in textbooks for US higher education institutions. According to John Fallon, CEO of Pearson, the company is going [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":18498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[1029,1040,1082,1414],"_links":{"self":[{"href":"https:\/\/www.englishforward.com\/news\/wp-json\/wp\/v2\/posts\/18497"}],"collection":[{"href":"https:\/\/www.englishforward.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.englishforward.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.englishforward.com\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.englishforward.com\/news\/wp-json\/wp\/v2\/comments?post=18497"}],"version-history":[{"count":0,"href":"https:\/\/www.englishforward.com\/news\/wp-json\/wp\/v2\/posts\/18497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.englishforward.com\/news\/wp-json\/wp\/v2\/media\/18498"}],"wp:attachment":[{"href":"https:\/\/www.englishforward.com\/news\/wp-json\/wp\/v2\/media?parent=18497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.englishforward.com\/news\/wp-json\/wp\/v2\/categories?post=18497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.englishforward.com\/news\/wp-json\/wp\/v2\/tags?post=18497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}