{"id":45,"date":"2019-02-06T13:29:41","date_gmt":"2019-02-06T12:29:41","guid":{"rendered":"https:\/\/wordpress-232648-741634.cloudwaysapps.com\/?p=45"},"modified":"2019-02-06T13:29:41","modified_gmt":"2019-02-06T12:29:41","slug":"english-forwards-internal-editorial-guidelines","status":"publish","type":"post","link":"https:\/\/www.englishforward.com\/blog\/english-forwards-internal-editorial-guidelines\/","title":{"rendered":"English Forward&#039;s Internal Editorial Guidelines"},"content":{"rendered":"\n<p>To successfully publish anything on English Forward; content needs to be influential, original and memorable to create an impact.<\/p>\n\n\n<p><strong>DIGESTIBLE<\/strong><\/p>\n\n\n<p>Content should be <strong>easy to understand and read<\/strong>. To achieve this, we should write our content using the exact language and style of the target audience.<\/p>\n\n\n<p><strong>INFLUENCING<\/strong><\/p>\n\n\n<p>Content writing, even without a clear call to action (CTA), <strong>must influence the reader<\/strong>. The content writer should have the goal of influencing readers.<\/p>\n\n\n<p><strong>STRUCTURED<\/strong><\/p>\n\n\n<p>The writing process can be stressful, especially when you don\u2019t know where to start. Beginning with an outline will assist you with writer&#8217;s block and help to develop a clear, <strong>easy to following structure<\/strong>.<\/p>\n\n\n<p><strong>REUSABLE<\/strong><\/p>\n\n\n<p>Your content should be <strong>malleable and easily recycled<\/strong> into different media platforms to reach your audience, wherever they are.<\/p>\n\n\n<p><strong>UNIQUE<\/strong><\/p>\n\n\n<p>There must be <strong>no plagiarized or copied text<\/strong> within the content.<\/p>\n\n\n<p><strong>POSITIVE<\/strong><\/p>\n\n\n<p>You must be <strong>passionate and positive<\/strong> about the topic you are writing. Positivity and optimism bring positive results.<\/p>\n\n\n<p><strong>TARGETED<\/strong><\/p>\n\n\n<p>Every piece of content <strong>has its purpose<\/strong>. Don\u2019t add anything that is not relevant to the topic because that will only confuse readers. <\/p>\n\n\n<p><strong>IDENTIFIABLE<\/strong><\/p>\n\n\n<p>Some of the most critical aspects of your post are the headline and description. The headline must be <strong>eye-catching and appealing to readers<\/strong>.<\/p>\n\n\n<p><strong>VALUABLE<\/strong><\/p>\n\n\n<p>It is vitally important to use only <strong>information from trusted sources<\/strong>. False or poorly researched content will be disregarded quickly and leave a negative, lingering reputation for you as a writer. Readers have to see the value and benefit of reading your content. Engaging readers with tangible information further enhances the value of the content and therefore; the chance of your content becoming viral.<\/p>\n\n\n<p><strong>ENGAGING<\/strong><\/p>\n\n\n<p>There are significant benefits to <strong>engaging with readers<\/strong>. Content written should strive to stimulate the reader with an easy-to-read style, powerful images and above all, an interesting story.<br \/><\/p>\n\n\n<p>This will achieve the following four vital goals of communication:<\/p>\n\n\n<p><strong>INTEGRITY<\/strong> \u2013 Integrity in writing requires original content that is true to the writer.<\/p>\n\n\n<p><strong>EXPOSURE<\/strong> \u2013 How many people can you impact with your writing.<\/p>\n\n\n<p><strong>EFFICIENCY<\/strong> \u2013 Efficient copywriting is the art of maximizing your content and writing content that is suited to various media platforms.<\/p>\n\n\n<p><strong>EFFECTIVITY<\/strong> \u2013 How does your content affect readers? If your article is good enough to be shared and spoken about by readers, then it becomes effective content.<\/p>\n\n\n<p>Following these guidelines will assist you in writing better articles and will help you, as a writer, captivate and influence a broader audience.<\/p>\n\n\n<p>Quality applications, like ISO 9001, can be used to maintain high standards.<\/p>\n\n\n<p>When it comes to content writing and its philosophy there are several aspects to think about. Some elements that are important when it comes to writing high-quality content have been covered here to help you up your game as a copywriter.<br \/><\/p>\n\n\n<p>Lastly, we are all still learning and gaining experience, so if you feel you could help us improve what we publish, we would appreciate your comments.<\/p>\n\n\n<p>This is just a guideline, but feel free to express yourself, provided your contribution supports the English Forward ethos, which is fair, unbiased, balanced, educational and non-threatening.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To successfully publish anything on English Forward; content needs to be influential, original and memorable to create an impact. DIGESTIBLE Content should be easy to &#8230; <a title=\"English Forward&#039;s Internal Editorial Guidelines\" class=\"read-more\" href=\"https:\/\/www.englishforward.com\/blog\/english-forwards-internal-editorial-guidelines\/\" aria-label=\"More on English Forward&#039;s Internal Editorial Guidelines\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":46,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":"","footnotes":""},"categories":[288],"tags":[41,42,31,43],"_links":{"self":[{"href":"https:\/\/www.englishforward.com\/blog\/wp-json\/wp\/v2\/posts\/45"}],"collection":[{"href":"https:\/\/www.englishforward.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.englishforward.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.englishforward.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.englishforward.com\/blog\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":0,"href":"https:\/\/www.englishforward.com\/blog\/wp-json\/wp\/v2\/posts\/45\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.englishforward.com\/blog\/wp-json\/wp\/v2\/media\/46"}],"wp:attachment":[{"href":"https:\/\/www.englishforward.com\/blog\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.englishforward.com\/blog\/wp-json\/wp\/v2\/categories?post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.englishforward.com\/blog\/wp-json\/wp\/v2\/tags?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}