{"id":2108,"date":"2020-12-21T12:10:22","date_gmt":"2020-12-21T11:10:22","guid":{"rendered":"http:\/\/www.englishforums.com\/blog\/?p=2108"},"modified":"2020-12-21T12:10:22","modified_gmt":"2020-12-21T11:10:22","slug":"the-easy-guide-to-business-translation","status":"publish","type":"post","link":"https:\/\/www.englishforward.com\/blog\/the-easy-guide-to-business-translation\/","title":{"rendered":"The Easy Guide to Business Translation"},"content":{"rendered":"

Are you considering expanding your business to foreign audiences? If so, finding out about business translation is likely at the top of your list. In this article, we\u2019ll look at how you can connect with consumers who speak English as a foreign language and those who don\u2019t speak it at all. We\u2019ll also provide some points on how you can find the right translation company to meet your particular needs.\u00a0<\/span><\/p>\n

Business Translation 101 for a Translation Company<\/b><\/h2>\n

What is the concept of business translation? Business translation is an umbrella term that covers anything a business might need to translate, from paper-based documents to electronic documents and services such as e-commerce sites. Ofer Tirosh, CEO of translation agency Tomedes, points out that this is a huge area of work. A translation company can <\/span>deliver many specialist services<\/span><\/a> under the umbrella of business translation. We\u2019ll take a look at some of these below.\u00a0<\/span>
\nIn this article, we\u2019ll be focusing on the example of a business expanding overseas, but many other situations can give rise to the need for business translation. Mergers, acquisitions, new funding partnerships, even reaching out to new domestic audiences who speak other languages natively can all mean a business finds itself in need of a translation company.\u00a0<\/span><\/p>\n

Why you need a translation company now more than ever<\/b><\/h2>\n

The value of connecting with consumers in their native language quickly becomes apparent when you consider that 72.4% of consumers report being <\/span>more likely<\/span><\/a> to buy a product that has information in their own language. Based on this finding, relying on those who use English as a foreign language to shop in English means missing out on roughly three out of every four customers.\u00a0<\/span>
\nAdd to this the fact that the <\/span>baseline forecast<\/span><\/a> for the global economy in 2020 is a 5.2% contraction in GDP and it\u2019s easy to see why many businesses are keen to do all they can to expand their reach through business translation services.\u00a0<\/span><\/p>\n

Specialist types of business translation\u00a0<\/b><\/h2>\n

We mentioned that business translation is a discipline that includes various specialisms. If your company is looking to connect with foreign audiences, for example, then you\u2019ll likely be in need of some if not all of the following:<\/span><\/p>\n